In my last post, I raised an interesting point about how one brand was not truly understanding how Twitter worked. And this has led me to write this follow-up post talking about what brands should expect to give to their customers. Just like the airline industry has started to implement “passenger bill of rights”, so too should there be something called the “social media bill of rights” for customers. These items here are not meant to be set in stone and are not anything legally consequential, but more for businesses …

Recent events have brought to my attention the Embassy Suites Twitter account and I must say that I’m a bit disturbed by what they have on there. I applaud them for being on Twitter, but sadly based on reading their tweets, it’s missing the point and, dare I say, doing it wrong? First of all, Embassy Suites is blatantly putting on their profile that this Twitter account is not for commenting or responding to customer service. Rather, it’s created for use by ES Marketing (which I can only assume stands …

By now you’ve probably been aware of the latest announcement made by Facebook regarding their move into the location-based arena. Being called Facebook Places, the social network is banking on their 500 million monthly active users to start checking into places and basically do what millions have been doing with Foursquare and Gowalla.
Within the social media space, Facebook would probably be considered one of the proverbial “800 pound gorillas” along with search engine giant, Google – almost like how Microsoft at one point was the big guy in the room. …

In searching for your influencers, there’s probably one hidden gem that businesses may be overlooking. Most businesses may not have this readily available at their disposal and it’s not a specific software that you’ll need to have, but various companies are responsible for creating these tools for those who are social media savvy. What tool am I talking about? It’s your social media monitoring tool. Whether you’re using Radian6, ScoutLabs, Attensity360, Sysomos or any of the countless others at your disposal, the point is that if you are already using …

Not all your influencers will be measured with metrics. In fact, you might actually have to just look at the syntax and context of what people write to determine whether they are considered influential. No, these things are not black and white and straight-forward. On the contrary, it’s rather subjective. Sure, you can look at the numbers that services like Klout provides you for Twitter or determine someone’s influence based on how many articles that person wrote & is bookmarked on Del.icio.us, but influencers can also be found through other social media …

I was hoping to kind of keep this secret, but unfortunately it seems that I’m not able to because I’m really not sure what to do here. As you know, I’ve been aggregating events from my calendar and posting them to my blog for people to find and review – completely free and I don’t think I’d change that anytime soon. But now Plancast has come into play and I’d love to leverage it more. That’s why I created the @thelettertwo Plancast account because I wanted to move away from …