[7 Oct 2014 | No Comment]
Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

#481205523 / gettyimages.com

Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, the idea isn’t about actual impact, it’s about following the same marketing behaviors time and time again. We’re swept up in the age of technology and trying out the next shiny object that …

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[7 Oct 2014 | No Comment | ]
Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

#481205523 / gettyimages.com

Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, the idea isn’t about actual impact, it’s about following the same marketing behaviors time and time again. We’re swept up in the age of technology and trying out the next shiny object that …

[3 Oct 2014 | 4 Comments | ]
“The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News

In my short, but rather busy life as a reporter for The Next Web, I’ve had many encounters with people involved in the public relations game. And while there were certainly good ones, sadly there were a small group that wasn’t up to par. Now, I’ll admit that I’m not a seasoned veteran like many of the other members of the tech press corp, and there’s certainly quite a few questions that I have around the press-PR professional relationship.
Thankfully there’s a new book by Jason Kincaid entitled “The Burned-Out Blogger’s …

[2 Oct 2014 | No Comment | ]
Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from available APIs? Should community managers be resigned to operating in a relative silo by managing all conversations on the respective services? Yes, there are useful dashboards to aggregate communications like with Hootsuite and Tweetdeck, but …

[18 Sep 2014 | No Comment | ]
In A Post-Alibaba IPO World, Marissa Mayer’s Yahoo Honeymoon Is Definitely Over

We’re on the eve of what many could describe as the biggest IPO in history. Chinese e-commerce service Alibaba is gearing up to go public and it’s expected to on Friday in a move that analysts predict will see the company raising $24.3 billion. That amount alone propels Alibaba to the upper echelons of the public companies with the biggest value, easily trumping Visa’s $19.65 billion IPO in 2008. But we’re not here to analyze Alibaba’s public offering. Rather, we’re here to look at one of the beneficiaries of it: Yahoo.
The …

[6 Sep 2014 | No Comment | ]
Transforming The Box: Aaron Levie’s Mission To Show It’s More Than Storing Files In The Cloud

The world of cloud storage has certainly heated up over the past couple of years, let alone months. Nary a day goes by when we’re probably reading news about the latest service to increase storage capacity. Just this summer, Microsoft did just that with its OneDrive service, giving free account holders 15GB of storage and 1TB to Office 365 users. This was in direct retaliation to what Google did with Drive in March — the company decreased its monthly storage price, providing 15GB for free and 1TB for $9.99. Of …

[2 Sep 2014 | No Comment | ]
No More Cash Cow: Google’s Dominance In Advertising May Be On Shaky Ground With Amazon’s Entry

Just a little more than a decade ago, an entrepreneur named Jeff Bezos started a company called Cadabra. It quickly became rebranded as Amazon focused on Web commerce. For the past few years, though, it’s been slowly evolving to a point where it’s becoming more media-focused and today is showing signs that it’s ready to be more receptive to business needs…more than what any other online property can offer — including Google.
How can a company that specializes in e-commerce really rival Google? Through its expertise in customer service and market-tested …