Have you ever found yourself going online to look at a site and then notice a pop-up ad that has a game that you can play, but that you know that it’s an ad for some product/company (e.g. Expedia, Travelocity, etc.)? For those of you with pop-up blockers on Firefox or Internet Explorer, chances [...]

Personalizedwebcopy.com has found an interesting way to personalize the dreaded sales letter. No more will your online sales letters be shunned by your prospective customers who just see a plain letter addressed to practically ever Jack and Jill. The days of traditional sales letter are over and everyone seems interested in finding a new way [...]

Have you ever wondered how to determine how successful your campaign’s performance is? Chances are that the most common measures of a campaign’s success is through online sales, travel bookings, customer feedback, or an increase in a particular webpage’s page view/unique visitors, etc. But in a case study published on MarketingSherpa.com, they answer this tough [...]

Just today, AOL announced that they have partnered with News Corp.’s 20th Century Fox, Sony Corp.’s Sony Pictures Home Entertainment, NBC Universal’s Universal Pictures, and Time Warner Inc.’s Warner Bros. Home Entertainment Group to provide video downloads online. But apparently this is just another step in the direction that many other companies have done already.
Think [...]