Taken from the Internet Marketing Report and MarketingSherpa.com, here are some simple “must-haves” that supposedly will help you boost your e-mail delivery performance.

• Set the message width to a maximum of 620 pixels and the type of a maximum of 65 characters. This will make the message readable in most common e-mail programs and broswers.
• Use HTML code for bulleted and numbered lists. It makes things easier to read.
• Keep the size between 20K and 40K to decrease the chance of landing in the bulk mail folder.
• Keep the design clean. Most recipients make a fast click-vs.-delete decision so have your call to action visible and apparent for them to decide.
• Be picky about consistency. Use templates or create a style guide and stick with it!
• Make your call to action a graphic, not text. This helds avoid tripping content filters.
• Include a text URL.

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Ken Yeung is an web marketer experienced in helping companies build great projects leveraging Internet technologies to better engage their customers. From website builds to email marketing campaigns, online advertising & even social media, Ken understands how to make the web work for YOU. Read more about him on TheLetterTwo.com, Network Solutions' "Solutions Are Power" blog or even on Bub.blicio.us.