Here are some tips of things that you shouldn’t do and was written in an article on B-to-B Magazine that may be of some use when you’re prepping for that next e-mail marketing campaign.
- DON’T place content below the fold or making it too difficult to unsubscribe.
- DON’T send the right offer to the wrong database or vertical.
- DON’T leave off the call to action.
- DON’T forget about the offline component. Recipients should have multiple ways to get in touch, including a phone number, e-mail address and physical address.
- DON’T ask too many questions. While it’s important to know who your prospects and customers are, asking too many questions when someone signs up for a newsletter or one-time communication can discourage them from completing the process
- DON’T buy a list instead of building your own. Your e-mail becomes yet another piece of spam coming into their in-boxes.
- DO check in with your customers periodically.
- DON’T treat everyone the same. Each one is special and deserves personalization and customization based on your interests and needs.
- DON’T send e-mails with attachments.
- DON’T trust your affiliates unconditionally. E-mail and offers sent out on your behalf reflect on your company and brand. If you have even one over-zealous affiliate you can undo months or even years of good e-mail habits.
