The Best & Worst in Online Advertising…

Every once in a while you just have to look back and think about what IS and what ISN’T working in online advertising. Well, if you’re just too lazy, then I have good news…the helpful folks at emarketer.com have compiled a cool chart to show you what the best and worst performing online advertising tactics were in 2005 and 2006 for US marketers…

If you have a hard time reading the graph above, simply click on it and you’ll see a larger image of it.

Basically, the top WORST performers include:

  • Rented e-mail lists,
  • Pop-ups and Pop-unders,
  • Ads in e-mail newsletters, and
  • Banner ads

The top BEST performers include:

  • Paid search,
  • In-house e-mail lists,
  • Search Engine Optimization,
  • Behavioral targeting, and
  • Contextural targeting