If you have a hard time reading the graph above, simply click on it and you’ll see a larger image of it.
Basically, the top WORST performers include:
- Rented e-mail lists,
- Pop-ups and Pop-unders,
- Ads in e-mail newsletters, and
- Banner ads
The top BEST performers include:
- Paid search,
- In-house e-mail lists,
- Search Engine Optimization,
- Behavioral targeting, and
- Contextural targeting
