How do you track your visitors?
An article yesterday in MarketingVOX reported that comScore is adding a new metric to track user engagement. Actually it appears that this metric has existed for quite some time but has only now just emerged to a place of prominence. What is this latest crazy in the web metric world? comScore is using “visits” - [...]
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How do hotels get their business…why ONLINE, of course!
In a recent study, initially reported on eMarketer.com, 68% of hotelier executives questioned indicated that they would shift their budgets from offline to online marketing in 2007. The article even includes a few charts that may be of some interest in that most companies believe that optimizing their website will produce the highest ROI — [...]
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Using Social Networking to break through the static…
Jumping off of my earlier discovery from eMarketer.com regarding the use of social networking sites among adults, Jupiter Research has just published some research that shows that social networks are particularly attractive to those marketers trying to break through all the “social clutter”.
Here are some interesting statistics:
48% of marketers say that they’ll engage in social [...]
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Shooting to the Moon…
So I happened to come across this rather interesting article in Fortune magazine talking about why smart companies can be “too smart for their own good”. Written by Brent Schlender, the focus was mostly on Sony’s drive to try and be the best, but their last two releases have been rather dismal and perhaps Sony [...]
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