Interactive Media: Traditional Media’s Unmentioned Cousin
When all the politicians announced their candidacy for president of the United States, mainstream media only mentioned their websites. However, when you go to their websites, you get to know their Myspace, Flickr, Facebook and maybe even their blog on their site. However, the only way that you’ll know is if you see their ads. It almost seems that traditional media only looks at websites as an added tool to a campaign and nothing else seems to matter.
Ever hear about John Edwards’ poverty tour that he took over the course of around nine days? I’m sure you did…but have you noticed that he’s been tracking it through his website? If so, how would you have known? Through someone’s blog? An affiliate website? Maybe through the actual John Edward website? But did you know that he monitored his activity through Twitter? You could keep track through an interactive map? Text messaging too? There’s a lot of interactive features that could have been used.
When doing traditional media, don’t forget about the cheaper (lower cost) method of marketing…it’ll be more popular…
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Ken Yeung is an web marketer experienced in helping companies build great projects leveraging Internet technologies to better engage their customers. From website builds to email marketing campaigns, online advertising & even social media, Ken understands how to make the web work for YOU. Read more about him on TheLetterTwo.com, Network Solutions' "Solutions Are Power" blog or even on Bub.blicio.us.
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