Here are some fascinating bits of statistical news you might be interested in…
US Mobile Advertising Forecast
$1.4 billion - size of mobile ad market in 2012
$2.1 billion - a-sponsored directory assistance calls in 2012
91.7 million - number of mobile internet users in 2012
Source: The Kelsey Group
Percentage of US consumers that use social networking sites
Teenagers (12-17):47% have a profile and contact users, 6% have a profile but do not contact users, 6% use a social networking site but no profile, and 41% don’t use networking sites.
Young Adults (18-21):69% have a profile and contact users, 5% have a profile but do not contact users, 6% use a social networking site but no profile, and 20% don’t use networking sites.
All Adults (18+):20% have a profile and contact users, 5% have a profile but do not contact users, 5% use a social networking site but no profile, and 71% don’t use networkings ites.
Source: Forrester Research
Do these numbers shock anyone? The mobile marketing industry is rapidly growing, but as more kids grow older, they stop using the social networking sites?
Add New Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks