Are you down with the “Groundswell”?

Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy.
What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method in [...]

The evolution of marketing stems from the brand

I had a great lunch with Ernie Mosteller, creative genius of Blattner Brunner, yesterday and everytime I talk to him, I’m motivated and inspired to talk about what’s going on with the world of technology, the Internet and marketing.
In any event, the conversation we were having began with a simple question and gradually evolved into [...]

The mighty Twitter has fallen. Who shall rise to take its place?

Over the past several weeks, hundreds of thousands, if not millions of  people have become quite irritated over the service (or lack thereof) by their technology dealer: Twitter. Like a powerful drug, Twitter has made the masses go cold turkey almost immediately for the slow and reduced service that we were all once accustomed to. [...]