Archive for November, 2008
Personality may not be included but it’s not hard to create.
About a month ago, I friended a guy by the name of Rohit Bhargava on Facebook. I had heard about him through a mutual friend and heard he wrote a book Personality Not Included. When Rohit accepted my request, he sent me a simple message:
Thanks for your friend request, I just approved it. Let me [...]
Popularity: 11% [?]
How NOT to screw up Email Marketing (if doing it yourself)
There are a lot of email service providers (ESP) that you can turn to that will gladly help you send out your mailings to a targeted list…all for a minimal fee. In most cases, it’s best for you to have them help you out, but if you feel that you are up to the task [...]
Popularity: 10% [?]
Social Media is not REactive. It’s PROactive
Last Thursday I had a great meeting with Rohit Bhargava here in San Francisco as he was in town to further promote his book Personality Not Included. During one of our discussions, I happened to bring up the question: “Should brands engage in social media proactively rather than reactively?” It’s interesting that one point that [...]
Popularity: 13% [?]
There’s a difference between Marketing & PR. Leave Social Media out of it.
Last night I attended a panel discussion at the Horn Group in San Francisco which featured some interesting folks on the dais. The topic of the discussion: “Is Social Media Killing PR?”. I don’t think that it is and simply because social media along with the other interactive media are merely tools designed to support [...]
Popularity: 18% [?]
