A few months ago I found myself with an interesting strategic dilemma. I wanted to think more “outside of the box” and come up with more non-tactical executions for how to market products. The success I had with my UPS blog post resulted in an interesting conversation in the comments section on what UPS is [...]
Usability: where customers are always right
There’s something to be said about the above picture (credit: Guy Kawasaki) featuring Sir Richard Branson of Virgin fame himself polishing the shoe of legendary venture capitalist and Apple evangelist Guy Kawasaki in Moscow. The premise behind this very informative photo? According to Guy Kawasaki himself…
Richard Branson is speaking before me. He asks me [...]
Twitter + Networking = Tweetup?
Last night at the British Banker’s Club in Menlo Park, California, over a hundred tech and web industry professionals met in an effort by Forrester Analyst Jeremiah Owyang to connect those who are looking for work with those who are hiring. It turned out to be a really great event with many people (if not [...]
Syndicating your content isn’t hard to do, but you need to.
RSS feeds are not that new, but they are becoming increasingly more important and have a big effect on how your brand and marketing efforts are promoted on the web. But what exactly is an RSS feed? RSS stands for Really Simple Syndication and is often available on blogs and other social media sites, but [...]
