Comments on: Why Are You Still Spending Money Offline? http://blog.thelettertwo.com/2009/07/08/why-are-you-still-spending-money-offline/ A Digital Evangelist's view of Marketing, Technology, Events and the Web. Sun, 14 Mar 2010 07:38:51 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Ken Yeung http://blog.thelettertwo.com/2009/07/08/why-are-you-still-spending-money-offline/comment-page-1/#comment-13835 Ken Yeung Wed, 08 Jul 2009 18:51:52 +0000 http://blog.thelettertwo.com/?p=1331#comment-13835 C.H. Low - Thanks for your comment and insight.<br><br>You make a great point about how this proves advantageous for small-medium businesses. Unfortunately the Forrester report didn't state whether more small businesses were converting to online than large businesses, but I'd have to assume so because if you're starting a company, you don't really have that much resources available to you to market yourself, but the beauty of the web is that it's one big "do it yourself" space. Much more reach and exposure it seems. C.H. Low – Thanks for your comment and insight.

You make a great point about how this proves advantageous for small-medium businesses. Unfortunately the Forrester report didn't state whether more small businesses were converting to online than large businesses, but I'd have to assume so because if you're starting a company, you don't really have that much resources available to you to market yourself, but the beauty of the web is that it's one big “do it yourself” space. Much more reach and exposure it seems.

]]> By: C.H. Low http://blog.thelettertwo.com/2009/07/08/why-are-you-still-spending-money-offline/comment-page-1/#comment-13834 C.H. Low Wed, 08 Jul 2009 18:13:29 +0000 http://blog.thelettertwo.com/?p=1331#comment-13834 I also think the cost effectiveness & leverage(in terms of reach) of online marketing provides a powerful weapon particularly for small-medium businesses to be able to compete effectively (in relative sense) with marketing dollars of their large competitors. I also think the cost effectiveness & leverage(in terms of reach) of online marketing provides a powerful weapon particularly for small-medium businesses to be able to compete effectively (in relative sense) with marketing dollars of their large competitors.

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