CrunchUp Wants To Show You How it is in Real-Time

TechCrunch's Real-Time Stream CrunchUp

This Friday, technology blog TechCrunch, brings to the San Francisco Bay Area a special event called CrunchUp – a conference mashup designed to bring brilliant minds together to explore and map out different paths that the technology stream can take. Hosted by TechCrunch’s IT editor Steve Gillmore and the creator of blog, Michael Arrington, this event has an exciting lineup of companies ready to not only demo their wares but also present their ideas to the crowd and hopefully engage in some thought-provoking, yet inspiring conversation.

From what I’ve gathered at the agenda and talking to others, CrunchUp offers two distinct areas for attendees to explore but only offers one central theme. I’m looking forward to the event because it entirely focuses on those applications and issues surrounding the concept of “real-time”. The two distinct areas that I referred to is that CrunchUp has a spot for companies to demo and present their products while also giving other established companies the opportunity to sit on panels and discuss what’s going on in the industry.

But what is this real-time phenomenon that we’re all talking about? Real time is basically discovering or unveiling new information/content to the user in a live setting – there’s no need for manual operations or refreshing of the screen. Instead the application or tool automatically publishes the new content as soon as it is received. One particular application that I find most resembles the “real-time” theme is FriendFeed. When you visit the website, you currently have a list of those you are following. But as soon as someone that you’re following publishes something new to their stream, that data will automatically be published and look like it’s an auto-update ticker. Perhaps an analogy would be like a stock ticker as you watch the business report on CNBC or Fox Business. The stock ticker keeps scrolling and always displays up-to-date information. Well that up-to-date information is essentially “real-time”.

Now that you know what it is, is there any value in attending TechCrunch’s CrunchUp event? I imagine so because you’re going to get some real insight from the experts and the creators on how to take advantage of this trend. Everyone wants the latest news and content now – almost like instant gratification…and this event will be sure to give it to you and more. Get to hear from companies like FriendFeed, Seesmic, Facebook, Google, Qik, UStream, Virgin America, Yammer, Tweetmeme and many more. Here’s just some of the things on the agenda:

  • 9:00 – 9:45 am The Real Time Opportunity
  • 9:45 – 10:30 am The Real Time Moment
  • 10:30 – 10:55 am Real Time Communication Demos
  • 11:05 – 11:30 am Real Time Application Demos
  • 11:30 – 12:15 pm Real Time Search
  • 12:15 – 12:30 pm Real Time Mobs
  • 1:45 – 2:15 pm Real Time Media Demos
  • 2:15 – 2:30 pm Business Demos
  • 2:30 – 3:15 pm Real Time Business
  • 3:30 – 4:45 pm Real Time Roundtable

The CrunchUp will take place on Friday, July 10 from 9-4:30pm in Redwood City at the Fox Theatre. Tickets are $295 and are on sale now. Admission to TechCrunch’s hottest season event, the August Capital MeetUp, is automatically included with purchase.

I will be there as part of the media and hope to capture the excitement of the event and see some demonstrations that might be interesting. If you see me there, let me know as I’d love to chat with you.