It was inevitable. Someone was just going to put it together.
Well someone did. Laura Fitton, author of the incredible book Twitter for Dummies has put together an incredible directory that lets the Twitter community “discover and share tools and services that make Twitter valuable”. No longer are you stuck with simply sitting there and wondering if [...]

After reading a post on Los Angeles blog, lalawag, I thought it would be insightful to put something together myself. A while back I wrote a post commenting on how the number of people following you on Twitter were rather irrelevant and I still stand by it – although everyone’s ego is always getting the [...]

Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)?
What does this mean? It’s all about metrics and analytics. What statistical data can you provide to your team and your bosses to help justify why certain spending is necessary online. In this [...]

Last Thursday, at an event called Lunch for Good, I was talking to Susan Tenby who informed me about an interesting debate she was having with someone on Twitter where the core issue being discussed was whether or not social media, in all its glory, actually constituted being considered a “field”. Is it more than [...]