Proof Your Offline Needs To Be Online.

I came across this interesting online video through my friend Daynah and thought that it was an interesting view at how there has been an incredible shift from the offline to the online. We all know that traditional media is failing in its attempt to try and be the dominate form of communication. We’re flocking away from television, radio, newspaper and even reading books. Instead, we’re on the next-generation “idiot box” or “boob-tube” that lets us be entertained online through sites like Hulu, Pandora, websites, etc.

This video offers a great glimpse into how technology and the web have shaped the way society and community have behaved over the past few years and certainly you can see that everything has gone more towards the digital end than the analog and traditional end of the spectrum. In fact, they cite the Iranian elections and the 2008 Presidential elections between Obama and McCain as two examples of how technology has revolutionized the way our world has evolved (or devolved?).

But did you know…

• More videos were uploaded to YouTube over the past two months than if NBC, ABC and CBS had been airing new content 24 hours a day, 7 days a week, 365 days a year since 1948?
• NBC, ABC and CBS receive collectively 10 million unique visitors every month over a combined lifetime of 200 years. On the contrary, Myspace, YouTube & Facebook all receive 250 million unique visitors every month and are less than 6 years old.
• The average American teen sends about 2,272 text messages a month
• 93% of US adults own cell phones while 1/3 of them don’t feel comfortable making purchases on them.
• DELL claims to have made $3 million through Twitter marketing in 2007.
• In February 2008, Sen. John McCain raised $11 million for his presidential campaign through fundraisers. His rival, then-Sen. Barack Obama, raised $55 million – all through social networks in 29 days!
• The mobile device will be the world’s primary connection tool to the Internet in 2020.

Just makes you think about whether you’re accurately targeting the right people using the right medium…doesn’t it?