http://blog.thelettertwo.com/2009/11/24/hey-forrester-the-future-of-agencies-should-include-evolution/ A Digital Evangelist's view of Marketing, Technology, Events and the Web. Sun, 14 Mar 2010 07:38:51 -0400 http://wordpress.org/?v=2.8.5 hourly 1 http://blog.thelettertwo.com/2009/11/24/hey-forrester-the-future-of-agencies-should-include-evolution/comment-page-1/#comment-14266 Sean Corcoran Fri, 04 Dec 2009 22:03:56 +0000 http://blog.thelettertwo.com/?p=1866#comment-14266 Thanks Kenneth. I think you're dead on, agency evolution is definitely part of the future - agencies have no choice at this point. The old model won't work in a world where marketers have to be adaptive and reactive as consumers create content and react to marketing almost immediately. The question then becomes evolve into what? That's what we're researching right now - how agencies are evolving and how marketers should perceive them and work with them in this new age. Thanks Kenneth. I think you're dead on, agency evolution is definitely part of the future – agencies have no choice at this point. The old model won't work in a world where marketers have to be adaptive and reactive as consumers create content and react to marketing almost immediately. The question then becomes evolve into what? That's what we're researching right now – how agencies are evolving and how marketers should perceive them and work with them in this new age.

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