About Me
Renowned marketer Seth Godin once wrote about creating something unique to help stand out against the ordinary – his “purple cow“. Kenneth is doing just that.
Over the years, this up & coming marketer has set his sights on working to produce quality solutions for his clients & companies to help them reach out to their customers and create a truly interactive environment. From working on website builds to email marketing campaigns to social media, Kenneth strives to find the best web solution for those he serves while ensuring that it achieves that status of being a “purple cow“.
From his unique perspective of having worked in both an interactive agency and a client/private sector environment, Kenneth has succeeded in broadening his understanding and remains dedicated to seeking out knowledge & insight into becoming a valued Subject Matter Expert. Having served previously as an account coordinator, business development manager, emarketing manager, and project manager, Kenneth understands the nature of web development projects and interactive marketing methodologies.
From his professional start in 2003, he has worked on numerous client campaigns, including travel/tourism, non-profit, education, government, financial institutions, real estate, and others. Kenneth currently is a member of the University of Hawai’i Alumni Association and a past member of the American Marketing Association – Hawaii Chapter Board of Directors. An active blogger, Kenneth also posts interactive marketing insights on TheLetterTwo.com and now is a guest blogger for Network Solution’s “Solutions Are Power” small business blog, in addition to having blogged for Crenk.com. He has a Marketing degree from the University of Hawai’i at Manoa Shidler College of Business.
“Just what is TheLetterTwo.com?”
TheLetterTwo.com has become more of a personal brand to me. In the old days, people used to convey their message and communicate with others using letter and other traditional media. TheLetterTwo.com is focused on revolutionizing the way we converse with each other. We’re taking “the letter” to it’s next version.
It used to be about selling directly at the customers and marketers felt that it didn’t matter what the customer thought. TheLetterTwo.com is moving beyond that. It’s all about conversation, not selling. Merging communication and marketing shouldn’t be a new thing and we strive to help build a dialogue between your customers (not consumers or end users – not personal or genuine enough).
TheLetterTwo.com examines all sorts of strategy on how you can better yourself and evolve your communication strategy across all areas of the web. Social media is not the only way where you can be transparent, authentic, or even have a conversation. Things that are covered include shaping your website design/development, learning more about how you can effectively use email marketing, understand a better way to reach your customers with online advertising, and much more.
Lately I have seen a proliferation of social media and less emphasis on web design of the late 1990s and early 2000s so I’ve added those to my list of things to examine and hopefully I’ll be able to make an impression on you and other readers on how you can take advantage of things like Twitter, Facebook, Myspace, blogs, and videos to increase your audience base while not neglecting the traditional online media (web design & application development) and the new age media (online advertising, email marketing, SEO, etc.).
Photo courtesy of @technotheory/Jared Goralnick
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