About the Author
Kenneth has over five years of experience working in the interactive arena specializing in bringing the web alive. His professional background ranges from working in both agency and client roles where he oversaw development of various types of products, including websites, e-mail marketing campaigns, search marketing efforts, and application development. In addition, he is well-versed in strategic planning & tactical execution of social media programs. His positions have included being an Account Coordinator, Business Development Manager, Project Manager, and eMarketing Manager - all focused on the digital environment. Kenneth’s motivation is to help clients mix marketing with the web to help foster more interactive and engagement with their audience.
Holding a Bachelors of Business Administration in Marketing from the University of Hawai’i at Manoa, Kenneth has worked with non-profits, government, educational institutions, economic development, financial, and tourism/hospitality organizations to help promote their online marketing. A former board member of the American Marketing Association (Hawaii Chapter), he also is a contributing author to Crenk.com.
“Just what is TheLetterTwo.com?”
I’ve been asked that a lot lately and I must say that it’s been an interesting concept to try and figure out. Initially started as a part-time web design/development shop but has evolved into being a online strategic marketing thinktank that I use to help create and test theories and ideas that’ll benefit my clients and networks. But fundamentally it is an incubator for my ideas and concepts. I see this site as a way to express my concerns and thoughts as it relates to making marketing work with the interactive media.
Lately I have seen a proliferation of social media and less emphasis on web design of the late 1990s and early 2000s so I’ve added those to my list of things to examine and hopefully I’ll be able to make an impression on you and other readers on how you can take advantage of things like Twitter, Facebook, Myspace, blogs, and videos to increase your audience base while not neglecting the traditional online media (web design & application development) and the new age media (online advertising, email marketing, SEO, etc.).
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