Category: Trends & Analysis

Online Ad Spending to Outpace Overall Ad Market Growth…

As taken from the Travel Industry Assocation of America’s TravelCom Report (Vol.1 Issue 16): ZenithOptimedia forecasts that global Internet advertising spending will grow more than 28 percent in 2007, while ad spending in other media will grow by less than 4 percent. …

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Advertisers wanted for pay-per-BLOGGING?

What will the next entrepeneur “advertiser” think of next? Well wait no further as this past summer, someone came up with the ingenius idea of creating pay-per-blogging as the new wave of revenue generation. What is pay-per-blogging? According to an article published …

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Yahoo’s road to redemption…

In light of past reports about Yahoo’s decline with a reduction of online advertising dollars and a delay in the roll-out of their new ad system, reports surfaced just this week about “Project Panama” and its apparent rebound. Now articles online are …

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Casualty of Internet regulation…

After the US Government recently banned online gambling, one must wonder what the fallout and consequences will be as a result. Well look no further, as Sportingbet PLC decided to pull out of its US operations by selling it for $1.00, thereby …

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