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Category: Book Review

‘Brotopia’ Is An Education On The Sh*t Women Deal With In Tech

We’re largely aware of tech’s push to get more women involved in the industry. According to the U.S. Department of Commerce, while women make up 47 percent of the country’s workforce, only 24 percent held roles in Science, Technology, Engineering, or Math (STEM), and while we can talk about ways…

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In ‘Intercom on Marketing’, Prioritize The Why Over The How

I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and…

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Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology

Technology can be a scary thing. No matter whether you’re trying to figure out ephemeral messaging apps like Snapchat, why you’d want to use a live-streaming service like Meerkat, or simply what’s your return on using Twitter, Facebook, and LinkedIn. But imagine how difficult it could be for corporate executives who…

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In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It

We all seek to gain attention. Whether it be for ourselves or for a third-party company, brand, cause, or product, getting people to notice and shift their focus towards it is not exactly an exact science. As a reporter for The Next Web, I received numerous pitches from agencies and tech…