How do you view your customers? Do you go around and create print ads, schedule media buys, develop websites and hope people will buy your products? Are you going out of your way to figure out what the trends are and are you evolving with them? If not, then you’ve already doomed your business to failure – or at least stagnate its growth.
The marketing world has long been focused on selling and influencing the way their products and information are being sent out. Long has this been the modus operandi …

We’re all looking for evangelists to help promote our company and/or product. But what would the best one be? How does one really define what an evangelist is and is it only an individual or is it more widespread than that? And how does one leverage the tools at their disposal to bolster their company’s presence? Well these questions and more are at the forefront of Guy Kawasaki’s new book Enchantment.
I was given an advance copy of Enchantment and it is a pretty good read. For people interested in helping …

It was last year at the South by Southwest interactive conference where I first heard about Tony Hsieh (@zappos) and Zappos, for that matter. But over the next few days after Hsieh’s incredible keynote, I got a chance to chat with some of the Zappos team that were present and passing out playing cards as part of a contest Zappos was having. It only took the span of the conference to see exactly what the company culture was all about. It was from here that I started to pay more …

Are you looking to get into social media? Have you ever encountered in your work a struggle to get your boss to buy into a program that you know will work, but have to fight tooth and nails just to get them to simply understand what’s being said? If so, then I suggest you read Open Leadership by Charlene Li (@charleneli) – it’ll transform the way you AND your boss can view how social technology can transform the way business is done.
After the success of her last book Groundswell that …