Skip to content →

Category: Book Review

Marissa Mayer and the Case of the Yahoo “Curse”

Yahoo is one of those legendary companies that has existed for quite some time — nearly 20 years, in fact. And for many, it’s been known for at least a few things including being an iconic old school search engine, its acquisition sprees, co-founder Jerry Yang, and a steady stream of ever-changing Chief Executive…

Leave a Comment

In “Startupland”, Startup Life Is Full of Risk, but the Entrepreneurial Dream Is Possible

Creating and running a startup isn’t all glamour and glitz, although emerging technologies have made starting a business somewhat easier. But it’s not like it was straight out of a fictional Hollywood movie where there’s a happy ending involved — in most cases, this isn’t the case with companies in…

Leave a Comment

Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible.…

Leave a Comment

“The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News

In my short, but rather busy life as a reporter for The Next Web, I’ve had many encounters with people involved in the public relations game. And while there were certainly good ones, sadly there were a small group that wasn’t up to par. Now, I’ll admit that I’m not…

4 Comments