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[26 Jun 2011 | 5 Comments | ]
Turntable.FM: Addictive To Use, Promising For Artists & Disruptive

One of the most addictive startups to emerge in the past few weeks has not focused on location, Twitter, Facebook or gaming. Well, okay, maybe a bit about the last part, but the basis for this startup is centered around music. It’s called Turntable.fm and has been flooded by requests for people interested in joining the service during their beta trials. Basically, what Turntable.fm (@turntablefm) does is creates a do-it-yourself club environment where you can create rooms that you can moderate and set up to have up to five spots for …

Case Studies, Featured, Headline, Reviews, Usability »

[25 Mar 2011 | No Comment | ]
Going Colorblind: How An App Once Had Promise, But Left Customers Confused

The world is full of promise. There are a lot of talented individuals waiting to produce the next Facebook, Twitter, YouTube or Foursquare. It is the understanding that investors and people who want companies to succeed will pick the ones that will show promise and that people will understand. And here in Silicon Valley, we must be cognizant about what is being produced here that the mainstream audience will eventually come and embrace.
With that being said, one quandary that has somehow plagued the Valley in the past 24 hours comes from Color. …

Case Studies, Featured, Headline, Marketing, Video »

[8 Feb 2011 | No Comment | ]
Groupon’s $3 Million Super Mistake That People Won’t Save Money On

The Super Bowl is one of the biggest commercial spotlights in all of advertising’s history. In the past couple of posts, I’ve written about commercial faux pas and interesting success stories in dealing with brands. However, who would have thought that on the heels of designer Kenneth Cole’s infamous tweet that there would be a company that is involved in the web 2.0 sphere committing such “atrocities”? Of course, by now, you’re probably aware that I’m referring to Groupon’s rather insensible commercials featuring Timothy Hutton, Elizabeth Hurley and Cuba Gooding, …

Case Studies, Featured, Headline, Industry Analysis, Marketing, Social Media »

[3 Feb 2011 | One Comment | ]
Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them

For those of us abreast on the world of social media, we’re aware of what happens in this industry and how we can make good news compared to what turns into bad news. In fact, you can tie it all back to what our parents told us about the Internet back in the day…be careful with what you’re posting online because strangers will be able to read it. Unfortunately, it’s not just strangers we need to worry about these days, but also employers and our customers.
And as we’ve seen before …