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Category: Case Studies

Marissa Mayer and the Case of the Yahoo “Curse”

Yahoo is one of those legendary companies that has existed for quite some time — nearly 20 years, in fact. And for many, it’s been known for at least a few things including being an iconic old school search engine, its acquisition sprees, co-founder Jerry Yang, and a steady stream of ever-changing Chief Executive…

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In “Startupland”, Startup Life Is Full of Risk, but the Entrepreneurial Dream Is Possible

Creating and running a startup isn’t all glamour and glitz, although emerging technologies have made starting a business somewhat easier. But it’s not like it was straight out of a fictional Hollywood movie where there’s a happy ending involved — in most cases, this isn’t the case with companies in…

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Digital Spring: How ‘Unicorn’ Startups Are Forcing Companies To Adapt To The Evolving Digital Landscape

In the investment world, a company is given a valuation to help stakeholders and financiers determine its worth. Much has been made around this concept over the past year, including most notably with on-demand car service Uber, which raised $1.2 billion last week in a funding round that cast a…

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