We all get email. Sometimes we get too much email. And we’ve all tried to find some way to put together some sort of system or process to get around to the ones that are important. And while we can’t quite reach the proverbial “inbox zero” as quickly as we’d like or as often as we want, all hope is not lost. Several months ago, one of the most popular email systems, Gmail, announced the introduction of Priority Inbox. While probably productive, Priority Inbox only is applicable to Gmail and …

The last part of a three-part series of email marketing tips that you can do to help improve your direct marketing efficiency. These tips were sent once a week in 2009 by Blue Sky Factory and I’ve chosen to aggregate it here.

If your organization sends a monthly newsletter, consider using anchor tags. Anchor tags are links at the top of an email that allow recipients to click through to the desired content within the email.  When a newsletter is full of information, every article is not necessarily relevant to every …

This is part two of a three-part series where I’m going to be listing part of the 52 tips on what you could do to make sure your email marketing strategy is an effective one. These tips were provided by Blue Sky Factory throughout 2009 when they sent out an email marketing tip once a week. This series is the cultivation of those weekly emails and I thought they might be useful to you.
So now I provide you with some additional tips on email marketing:

Use the segmentation tool your email …

With a brand new year, it’s probably a good way to kick start your online marketing efforts. And if you’re doing any form of email marketing, then don’t continue doing it the same way you’ve been in the past – especially if it isn’t working. Don’t just sit around and wonder how you can do a better job…because here are 52 tips on how you can help create an effective email marketing strategy & campaign, courtesy of the fine folks at Blue Sky Factory.
Created in 2009, these 52 tips were …