Making sure your emails are getting read
Recent blog posts and questions that I’ve been posed have seem to rotate around email marketing strategies. A few of the items that seem to circulate involve the following:
How can I increase the open rate of my emails?
In order for you to increase the open rate, the first place you’ll need to look at is [...]
Popularity: 13% [?]
The evolution of marketing stems from the brand
I had a great lunch with Ernie Mosteller, creative genius of Blattner Brunner, yesterday and everytime I talk to him, I’m motivated and inspired to talk about what’s going on with the world of technology, the Internet and marketing.
In any event, the conversation we were having began with a simple question and gradually evolved into [...]
Popularity: 59% [?]
Not just anyone can handle sending out emails
I just came back from a pretty interesting conference for work relating to our CRM system and there was this presentation on how it integrates with an email marketing application. I think it’s awesome and we’re definitely taking advantage of it, but what I’m a little concerned about is people’s expectation with how email marketing [...]
Popularity: 11% [?]
Sending emails with embedded forms - yay or nay?
So as I sit here typing away on my laptop and hoping that our hosting provider will grant me the right permissions to properly read a PHP script on a webpage and process it correctly, I thought I’d leave a quick blog here about some of the latest challenges that I’ve come across with respect [...]
Popularity: 16% [?]
