E-mail Marketing

Sending emails with embedded forms - yay or nay?

So as I sit here typing away on my laptop and hoping that our hosting provider will grant me the right permissions to properly read a PHP script on a webpage and process it correctly, I thought I’d leave a quick blog here about some of the latest challenges that I’ve come across with respect [...]

Popularity: 13% [?]


Bad Yaari: Social spam isn’t okay

So I get an e-mail today from one of my contacts in my GMail with the subject line: XXX sent you a friend request on Yaari… and so I decided to check it out. What’s Yaari you ask? Well I honestly don’t know myself. The website says that it’s a social networking sites for Indian [...]

Popularity: 17% [?]


ROI of requiring user registration online

I’d like to offer my two-cents on an article featured on Techmeme but displayed on Publishing 2.0 in regards to what’s the point of having user registration on a site? Does it ultimately lead to any real benefit for the users? At one point, when you had password protected sites/user registration, there was an aura [...]

Popularity: 12% [?]


BtoB Magazine: Email Outlook in 2008

I looked online at the BtoB website and came across an article about what they foresee as the 2008 email outlook. Basically it’s just more of an evolution of what people have already been doing for their email marketing campaigns. What are the four points that BtoB is making?

More CRM integration
Increased usage of automated tools
Closer [...]

Popularity: 6% [?]