My Two Cents

Musings On Tech and Business News

Category: Enterprise

February 14, 2019 0 Comments Enterprise, Marketing, Trends & Analysis

The Secret to Innovation Rests With Knowing Thy Customers

As brands continue their quest to leverage the latest shiny object tech affords them, the question remains how adept companies are in really knowing how to best reach their customers. It turns out that less than half of all businesses are really …

Salesforce’s $750 Million Bet to Reimagine Productivity in the Modern Workforce

Five years ago, it started off as something many people equated to being a Word processing app. Quip, started by former Facebook Chief Technology Officer Bret Taylor and ex-Googler Kevin Gibbs, initially yet another standalone service that created documents in the cloud, …

User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital

A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Tools were created that would help marketing …

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June 6, 2018 0 Comments Apps, Enterprise

For Intercom, All Your Customer Relationships Are Belong to You

When I started working for Intercom a year ago, the initial reactions I received were people asking: “The live chat company?” And while that’s primarily the solution it’s known for, the reality is in this age where businesses flock to Facebook, Google, …