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Category: Industry Analysis

Online Ad Spending to Outpace Overall Ad Market Growth…

As taken from the Travel Industry Assocation of America’s TravelCom Report (Vol.1 Issue 16): ZenithOptimedia forecasts that global Internet advertising spending will grow more than 28 percent in 2007, while ad spending in other media will grow by less than 4 percent. The shift to the Internet among U.S. marketers…

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