I’m not originally from Hawaii, but I did spend a great deal of my years there visiting friends and family. Needless to say, I have a lot invested in this island state and when something impacts it, I’d really like to keep watch and pay attention. This past weekend just reinforced that belief with the [...]
Open Question: Is There A Uniform Twitter Metric Out There?
How do you measure the amount of original tweets on Twitter about your news? Is there such a thing as a metric? With Twitter, you’re going to find that when someone wants to talk about your product, company or news, it’s relatively difficult to assess how much talking has been done. Why? It’s because there’s [...]
Tips On Pitching To Avoid That Jaded Journalist
I’m not a PR person. I never claimed to be. I’m a marketer through & through, but I’m finding that it’s really hard to simply segment yourself off into a specific profession. In the age of communication, a marketer can no longer be just that. And I’ve been learning all about that at my current [...]
We Would Have Paid Attention To Your Tribute, But You Didn’t Tell Us It Was In 3D.
Tonight was the 52nd Annual Grammy Awards and for the most part it was pretty good- in fact, I’m still watching it while I’m writing this post. In the middle of the broadcast, they decided to honor legendary King of Pop Michael Jackson for his outstanding work with a stunning tribute by Celine Dion, Jennifer [...]
