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Category: Marketing

Facebook Risks Biting The Hand That Feeds It

Earlier this week, Facebook announced a major change in how its more than 2 billion users will experience the social network. It’s around the News Feed, the most recognizable and important part of the service, and the update wasn’t just a minor tweak to its algorithm — it was something…

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In ‘Intercom on Marketing’, Prioritize The Why Over The How

I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and…

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Square Targets Larger Businesses With Robust Register Point-of-Sale Solution

As businesses get larger, the need for additional bells and whistles around particular technologies increases, and this is certainly the case with merchants and retailers with physical brick and mortar stores. Determining what’s right for a business is based on their growth and current standing — if you’re just starting,…

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The Big Problem Brands Have Communicating With Customers

Technology is often highlighted as the savior for businesses, enabling them to be better connected with their customers and adapting to the new age of capitalism. But the truth is that it’s not an “if you add it, they will come” scenario. Companies touting that they’re using live chat, bots,…

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