Racing to be first might not always be the best
I happened to read an earlier post on MSNBC featuring Mashable.com editor Adam Ostrow talking about how people can become overloaded by all the different web 2.0 startup applications emerging practically every day. Perhaps what I enjoyed best about this article was this quote that relates to all marketers out there that feel that they [...]
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Live from DC…it’s the Twin Tech party.
So last night was perhaps one of the greatest tech mashups of the year.
Organized by iStrategyLabs CEO, Peter Corbett and sponsored by perhaps some of the DC Metropolitan area’s best technology partners like ClearSpring, SocialTimes.com, JobMatchbox.com, Tech Cocktail, AwayFind, Livingston Communications, the Northern Virginia Technology Council (NVTC), and many others, the local tech community came [...]
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Are you down with the “Groundswell”?
Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy.
What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method in [...]
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The evolution of marketing stems from the brand
I had a great lunch with Ernie Mosteller, creative genius of Blattner Brunner, yesterday and everytime I talk to him, I’m motivated and inspired to talk about what’s going on with the world of technology, the Internet and marketing.
In any event, the conversation we were having began with a simple question and gradually evolved into [...]
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