Marketing

Personality may not be included but it’s not hard to create.

About a month ago, I friended a guy by the name of Rohit Bhargava on Facebook. I had heard about him through a mutual friend and heard he wrote a book Personality Not Included. When Rohit accepted my request, he sent me a simple message:
Thanks for your friend request, I just approved it. Let me [...]

Popularity: 11% [?]


Social Media is not REactive. It’s PROactive

Last Thursday I had a great meeting with Rohit Bhargava here in San Francisco as he was in town to further promote his book Personality Not Included. During one of our discussions, I happened to bring up the question: “Should brands engage in social media proactively rather than reactively?” It’s interesting that one point that [...]

Popularity: 13% [?]


There’s a difference between Marketing & PR. Leave Social Media out of it.

Last night I attended a panel discussion at the Horn Group in San Francisco which featured some interesting folks on the dais. The topic of the discussion: “Is Social Media Killing PR?”. I don’t think that it is and simply because social media along with the other interactive media are merely tools designed to support [...]

Popularity: 18% [?]


Make the Internet work for your business

If you’re trying to start building your web presence, then chances are that you’ve heard of Network Solutions and the array of services that they offer, perhaps most notably being a registrar of domains. They are also pretty well known for trying to support small businesses in their effort to get their web presence off [...]

Popularity: 17% [?]