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Category: Mobile Marketing

Google’s Daydream VR and AR Efforts Could Get Boost With Lytro Acquisition

As a photographer and someone who appreciates creative tools and hardware, my conversations with Lytro while as a reporter were often a mix of investigative and curiosity. Having raised more than $215 million in funding, this 12-year old company appeared to have an ambitious way of making media appear life-like.…

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LinkedIn To Place Larger Focus on Groups, Shutters Standalone App

LinkedIn has long allowed members to create groups on the professional social network, but most of the time the content seemed spammy and more promotional versus educational and insightful. People didn’t have a great opinion about the feature. In 2015, LinkedIn re-imagined things and released a standalone Groups app on…

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Square Targets Larger Businesses With Robust Register Point-of-Sale Solution

As businesses get larger, the need for additional bells and whistles around particular technologies increases, and this is certainly the case with merchants and retailers with physical brick and mortar stores. Determining what’s right for a business is based on their growth and current standing — if you’re just starting,…

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The Big Problem Brands Have Communicating With Customers

Technology is often highlighted as the savior for businesses, enabling them to be better connected with their customers and adapting to the new age of capitalism. But the truth is that it’s not an “if you add it, they will come” scenario. Companies touting that they’re using live chat, bots,…

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