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Category: Mobile Marketing

Why These Teens Are Bullish On Snapchat’s Appeal To Generation Z

Snapchat’s parent company certainly is feeling the pressure to emerge from Facebook’s shadow — everything that it does, Facebook will follow soon after and while executives from the social networking company have given credit to Snap, it’s a difficult situation. After all, as Snapchat gets new features designed to improve…

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Twilio’s Proxy API Lets Mobile Workers Safely Communicate With Customers

Twilio on Wednesday unveiled its latest API, one that allows developers to facilitate mobile-based conversations between customers and business employees. Called Twilio Proxy, this tool is part of the newly-formed Engagement Cloud, a suite of declarative APIs that provide multi-channel communications with customers. “The success of on-demand marketplaces has created…

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Highlight’s Roll for iOS App Is Great For Quickly Sharing Photos With Friends, But Initially Lacks Unique Features

Whatever happened to Highlight? You remember the app — it’s a location-based service that helped you find people near you in an almost serendipitous-type manner. Turns out that it’s still around and the company is still chugging away, especially after raising $4 million in December 2013. The company just launched its…

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The ‘Mobile-First’ Yahoo: 575M Monthly Active Users and a New Suite of Dev Tools It Hopes You’ll Use

Yahoo has doubled down on its investment in the mobile space, with CEO Marissa Mayer clearly putting her proverbial stake in the ground and declaring that her company is a “mobile-first” one. At Yahoo’s inaugural mobile developer conference (formerly known as Flurry’s Source conference), it was made known that Flurry…

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