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Category: Mobile Marketing

Text Messaging: A powerful medium…if you follow through

If you have a mobile phone, you’re aware of text messaging – those wonderful 160 character messages that people can send to one another and for mass distribution of information. Mobile marketing is perhaps one of the best (but probably underused) methods of interactive marketing and with the introduction of…

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SMS at the Movies

I was at the movie theatre today and saw a preview for a quite hilarious movie called “Balls of Fury“. The premise of this movie isn’t the point of this entry, but rather the fact that at the end of the trailer, there’s a little notice at the end that…

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