Tomorrow is the big day. It’s the day most people have been waiting for. It’s Super Bowl XLV and millions of people around the world tune in just for two different reasons: one for the game and others for the ads. That’s right, the ads. The commercials are very expensive to air during the game and often are talked about for months on end – in fact, you could say that the Super Bowl is like Wrestlemania for TV commercials or like the Grammy’s or the World Cup – it’s …

This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on October 15, 2010.
Have you ever wondered what you should do with that growing database of yours? There’s a whole wide world of social media out there, but it can be quite confusing and you can always deploy a “spray and pray” approach, but how good will that be if you’re not really hitting the majority of your customers? Are there specific social networks that you should be targeting to maximize …

Last month in Seattle, I was fortunate enough to attend Gnomedex 10 – supposedly the last of its kind run by tech geek, Chris Pirillo (@chrispirillo). While I thoroughly enjoyed the presenters who gave rousing talks about how technology has affected their lives and their jobs, I took to the hallway to find out what these self-described “geeks” really think about social media and what glimmer of information they could provide on how businesses could leverage the power of the web. In some way, this turned out to be more …

In searching for your influencers, there’s probably one hidden gem that businesses may be overlooking. Most businesses may not have this readily available at their disposal and it’s not a specific software that you’ll need to have, but various companies are responsible for creating these tools for those who are social media savvy. What tool am I talking about? It’s your social media monitoring tool. Whether you’re using Radian6, ScoutLabs, Attensity360, Sysomos or any of the countless others at your disposal, the point is that if you are already using …