Not all your influencers will be measured with metrics. In fact, you might actually have to just look at the syntax and context of what people write to determine whether they are considered influential. No, these things are not black and white and straight-forward. On the contrary, it’s rather subjective. Sure, you can look at the numbers that services like Klout provides you for Twitter or determine someone’s influence based on how many articles that person wrote & is bookmarked on Del.icio.us, but influencers can also be found through other social media …

In an earlier post, I talked about some of the resources on the web that you could look into as a starting point to help you find your influencers when you want to promote your “widgets”. What we’ve talked about thus far is how you can begin your search by using sites like AllTop, social bookmarking tools like Del.icio.us or StumbleUpon and also Technorati. But instead of using conventional search tools like Google or Bing, the Internet offers a wide array of services within the social media arena. Why exactly …

There are times when I’m working on a project and the best thing for its success is to reach out to people who might be interested in talking about it – these would be those with some considerable influence and could include bloggers, members of the press, celebrities or Subject Matter Experts. But for small businesses interested in reaching out to these influencers within their communities, what’s the best way to start and go from there? You could obviously pick a large agency who might have a good chance at …

This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on June 3, 2010.
In my last post, I talked about how privacy issues were affecting the way people view their social networks. In this post, I’d like to talk about the growing movement that is happening that is affecting one specific social network: Facebook.
Why Facebook? It’s one of the largest social networks in the United States now and in light of its recent movement towards becoming more “open” to sharing the …