Leave it to chairman of one of the world’s largest agencies to tell it like it is when it comes to digital marketing in the eyes of a company’s Chief Marketing Officer (CMO). That’s exactly what Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide told a crowd of people during his panel session at the [...]

Last week I received a great Facebook message from Michael McCarthy and it got me thinking a bit. Essentially he’s starting his own retail business after apparently leaving Nestle USA and asked me for some insights. He was looking for some form of technology that was a “one stop marketing portal that will help manage [...]

So if you haven’t heard, the latest news coming from the technology world is that Microsoft is set to unveil it’s latest attempt at squashing the search engine giants Yahoo and Google. How exactly? By revamping their existing search engine with a totally new method of conducting search queries online. So dubbed “Bing”, it was [...]

Last month’s SF New Tech event produced some good applications that have some real applicability to businesses. I’ve dabbled in online advertising and have worked with folks at Yahoo Search Marketing and other third-party vendors and also tried my hand at putting together keywords and text ads in Google AdWords, but a couple of issues [...]