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Articles in the Online Advertising Category

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[6 Jul 2011 | One Comment | ]
Battered & Bruised, Google Needs To Show Google+’s Value To Businesses

In my last post, I gave an overview on Google+, Google’s latest foray into the social media world and something that continues to need innovation in order to compete with the likes of Facebook, Skype and a slew of other social services currently on the market. Also in that post, I highlighted some things I felt were inconsistent in its growth and that would cause some heartache for those eager to try a new network.
But, now that we’ve battered and bruised Google+ a bit, I think the time now is …

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[3 Jul 2011 | No Comment | ]
Google+ Isn’t Just Another Social Network, But It’s No Facebook (yet)

We never thought this day would arrive. But it seems that Google has finally figured out how they are going to enter the social scene and has unleashed their “Facebook-killer” known as Google+ (pronounced “Google Plus”).  Earlier this week, the search engine giant released its latest social product. Off the heels of failed services like Google Wave and Buzz, Google was determined to make its third recent attempt one that was going in the right direction. I was fortunate enough to receive an invitation to try it out and I …

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[16 May 2011 | No Comment | ]
The Transformation of Online Advertising To Social Advertising

Recently I’ve started to delve into Facebook’s advertising platform. Initially it struck me a bit confusing as I tried to look at setting up a campaign. Normally if you were going to create a campaign, you’d focus on the keywords and your daily price on what you feel comfortable bidding on. But instead, Facebook’s ad platform forces you to choose where your ads would be displayed based on demographics and a specific targeted criteria. Then it struck me, instead of being all about the money spent, Facebook’s strategy was about …

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[7 May 2011 | No Comment | ]
Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards

I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with Google AdWord type advertisements. Frankly, I don’t know how many people would click on those links or whether or not they’re relevant to our needs, but seeing that there’s been success in how Foursquare and …