Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)?
What does this mean? It’s all about metrics and analytics. What statistical data can you provide to your team and your bosses to help justify why certain spending is necessary online. In this day of age, I’m surprised if there is any campaign out there that doesn’t have a web component, whether it’s pointing you to the product’s website, a landing page, lead generation into a database, email …

Leave it to chairman of one of the world’s largest agencies to tell it like it is when it comes to digital marketing in the eyes of a company’s Chief Marketing Officer (CMO). That’s exactly what Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide told a crowd of people during his panel session at the 2009 Search Engine Strategies conference in San Jose last week.
Entitled The Adaptive CMO: New Digital Marketing, Fetherstonhaugh uses his 30-plus years of experience to tell the attendees at the search conference exactly where he thinks …

Last week I received a great Facebook message from Michael McCarthy and it got me thinking a bit. Essentially he’s starting his own retail business after apparently leaving Nestle USA and asked me for some insights. He was looking for some form of technology that was a “one stop marketing portal that will help manage all his marketing efforts: logo creation, bix cards, miscellaneous printing (on demand), POS, flyers, signage, website builder/onlinme marketing, buying local ad space–and the ability to measure/track results.”
So here’s his question:
Does there exist an online web-enabled …

So if you haven’t heard, the latest news coming from the technology world is that Microsoft is set to unveil it’s latest attempt at squashing the search engine giants Yahoo and Google. How exactly? By revamping their existing search engine with a totally new method of conducting search queries online. So dubbed “Bing”, it was unveiled by Microsoft head Steve Ballmer and is set to go live on June 3. 
From my early read on reviews on sites like CNET, Computer World, the Associated Press, and MarketWatch, it seems to be …