Microsoft wants to know you’re behaving
In recent weeks, there has been much discussion about how Microsoft is trying to buy out Facebook and take it over, but ultimately resigned itself to buy a minority stake. Moreover, as part of that agreement, Microsoft will be allowed to serve its own ad model on Facebook and instead of a traditional role as [...]
Popularity: 21% [?]
Defining the role of a Web Manager
What is a Web Manager? Probably also known as an eMarketing Manager, Interactive Marketing Manager, or perhaps anything else that makes it seem Internet savvy, this client-based position is rather open-ended, in my opinion. First of all, in the beginning days of the Internet, it would seem that a web manager would be responsible for [...]
Popularity: 16% [?]
BtoBOnline.com: AOL announces integrated ad platform…
by Carol KrolRead the article here.
Dulles, Va.—AOL announced Monday that it has created a new entity called Platform A that integrates Tacoda, Third Screen Media, Lightningcast and ADTECH with its Advertising.com ad network. The portal said Platform A gives advertisers access to an Internet-wide display ad network with targeting and measurement tools.
AOL also announced that [...]
Popularity: 3% [?]
