So if you haven’t heard, the latest news coming from the technology world is that Microsoft is set to unveil it’s latest attempt at squashing the search engine giants Yahoo and Google. How exactly? By revamping their existing search engine with a totally new method of conducting search queries online. So dubbed “Bing”, it was [...]

Last month’s SF New Tech event produced some good applications that have some real applicability to businesses. I’ve dabbled in online advertising and have worked with folks at Yahoo Search Marketing and other third-party vendors and also tried my hand at putting together keywords and text ads in Google AdWords, but a couple of issues [...]

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 27, 2009.
As with all typical marketing programs, companies feel that they must advertise in every medium in order to get the word out about their product. With the Internet, this is all done through online [...]

According to the Search Engine Marketing Professional Organization (SEMPO), with respect to search engine marketing, nearly $13.5 billion was spent to promote sites and campaigns in 2008. Out of that $13.5 billion, 88% was spent on paid search ads alone and 11% was left to search engine optimization.
Now does this seem like a logical thing [...]