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Category: Social Media

LinkedIn To Place Larger Focus on Groups, Shutters Standalone App

LinkedIn has long allowed members to create groups on the professional social network, but most of the time the content seemed spammy and more promotional versus educational and insightful. People didn’t have a great opinion about the feature. In 2015, LinkedIn re-imagined things and released a standalone Groups app on…

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Facebook Risks Biting The Hand That Feeds It

Earlier this week, Facebook announced a major change in how its more than 2 billion users will experience the social network. It’s around the News Feed, the most recognizable and important part of the service, and the update wasn’t just a minor tweak to its algorithm — it was something…

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The Big Problem Brands Have Communicating With Customers

Technology is often highlighted as the savior for businesses, enabling them to be better connected with their customers and adapting to the new age of capitalism. But the truth is that it’s not an “if you add it, they will come” scenario. Companies touting that they’re using live chat, bots,…

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LinkedIn Eyes Being Next Bloomberg With Original Video Content

It shouldn’t surprise anyone that everyone is getting into video. More publications are transitioning (ahem, pivoting) to video, while Facebook and Twitter have long supported this media. LinkedIn became one of the last social networks and services to embrace video, but appears to be moving fast to integrate the technology.…

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