The two faces of Facebook
Being an interactive marketing evangelist, one of the big things that I’m having issues with resolving is how to use Facebook as a marketing tool for an individual. On a personal level, Facebook can be a typical social network site like Myspace or Friendster. However, for marketing professionals using Facebook, it can easily become a [...]
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Are Facebook pages worth anything?
A while ago, I was sitting and talking to one of my co-workers and they asked me a simple, yet interesting question: “What benefit do we get for having a Facebook presence?”
After being asked this question, I had to figure out the best way to respond. My common answer is that it depends on whether [...]
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Caution: Ideation in progress
Tonight I had the distinct pleasure of interviewing Peter Corbett, CEO of iStrategyLabs, as I begin my new segment on this site “People Marketers Need to Know”. We filmed the interview live in front of the monthly Refresh DC meeting. Topics that we addressed included developing interactive strategies, exploring social media, and much more.
iStrategyLabs is [...]
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Don’t get picked off online. Protect your brand.
Following the latest trends online, companies should be aware that with the latest and greatest applications created online, there is a chance that their brand will be hijacked by pseudo-employees who will circulate around the network making it seem that their information is legit, when it’s not.
Take, for example, the latest story to affect Exxon [...]
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