My first job outside of college was working in one of Hawaii’s largest and most experienced interactive agencies – StarrTech Interactive. Since that time several years ago, I have seen the company produce such outstanding work and they always seem to surprise me with their creative, technical and marketing prowess. This recent example is nothing [...]

A recent tweet by Nathan Kam, a PR executive on behalf of a tourism organization, asked whether social media played any part in the decision making process of determining where people stay, visit or what they do on their next vacation. My response? Yes, social media absolutely plays a big role in how people make [...]

A few months ago I found myself with an interesting strategic dilemma. I wanted to think more “outside of the box” and come up with more non-tactical executions for how to market products. The success I had with my UPS blog post resulted in an interesting conversation in the comments section on what UPS is [...]

So as I may have alluded to in random postings or on Twitter, I’ve been going through the past 7-8 months racking my brain about how to launch a new site. The company I work for has undergone a complete revamp of things and we’ve rebranded, changed our entire organization name, and even our website. [...]