Turning to the Internet for success during a recession – Part 2 – Email Marketing

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 20, 2009.
With any online program, in order to extend your reach to the masses, one crucial part to have to your strategy would be to have a mass distribution channel. You could resort [...]

E-mail Marketing: It’s just not marketing of one

If you’ve ever looked on Monster or CareerBuilders for job postings for anything online, chances are you’ve come across a posting for “e-mail marketing manager”. If so or if you’re currently in this position, then the primary goal is obviously…e-mail marketing. Chances are that you’ll need to work on lead generating, sending out e-mails to [...]

Vertical Response Announces Partnership with Google – Better Tracking, Anyone?

Perhaps one of the coolest things in the past few months to hit e-mail marketing – or at the very least a really cool thing, Vertical Response, a third-party e-mail marketing system employed by small to large scale companies throughout the world, announced a partnership with Google to use Google Analytics to better track user [...]