A couple weeks ago, I stumbled upon a tweet from my friend Jim Long (@newmediajim), cameraman from NBC, who mentioned that he was watching the HGTV show House Hunters. I’ve been a fan of this show for a while – quite frankly, I love the idea of seeing people review their homes and then pick one and then see how they decorate it. It’s become so popular that they’ve spawned off a new series called House Hunters International that focuses on the international community and those who are in the …

In what may mark a significant breakthrough and “validation” of the Internet television age, NBC announced today that the National Football League (NFL), has granted them rights to broadcast the post-season games, all leading up to the granddaddy of them all, Super Bowl XLVI. Surely lots of football games are being streamed online on the NFL’s website, but never has television’s biggest attraction, been shown online, potentially attracting millions more to NBC’s new sports site: NBCSports.com. This is most definitely a boon to the NFL and NBC while also providing some …

The Super Bowl is one of the biggest commercial spotlights in all of advertising’s history. In the past couple of posts, I’ve written about commercial faux pas and interesting success stories in dealing with brands. However, who would have thought that on the heels of designer Kenneth Cole’s infamous tweet that there would be a company that is involved in the web 2.0 sphere committing such “atrocities”? Of course, by now, you’re probably aware that I’m referring to Groupon’s rather insensible commercials featuring Timothy Hutton, Elizabeth Hurley and Cuba Gooding, …

Tomorrow is the big day. It’s the day most people have been waiting for. It’s Super Bowl XLV and millions of people around the world tune in just for two different reasons: one for the game and others for the ads. That’s right, the ads. The commercials are very expensive to air during the game and often are talked about for months on end – in fact, you could say that the Super Bowl is like Wrestlemania for TV commercials or like the Grammy’s or the World Cup – it’s …