Yahoo’s not giving up without a fight

By Kenneth | May 15, 2008

Surprise…surprise…Yahoo’s troubles aren’t over. Although not enough for Microsoft, they’ve rallied around Carl Icahn to lead the charge to acquire the number two search engine. But while this theoretically could create a powerful competitor to Google, Yahoo’s board of directors are claiming that they might be better off trying to survive on their own. So [...]

Popularity: 45% [?]

Know your role. Does your organization have a structure for you?

By Kenneth | Apr 24, 2008

Earlier this week, a good friend of mine and I were chatting about the way companies operate with respect to the people responsible for the marketing of the product. From what he said, it was remarkably like night and day in how an agency organizes its structure versus an organization in the client arena. With [...]

Popularity: 24% [?]

Redesign? Are you sure you want to do that?

By Kenneth | Mar 22, 2008

It’s funny how things happen that only reinforce my decision about what to write about. We’re undergoing a redesign of our website and the new one will be awesome and have all the basic glamorous features that most new websites have - updated navigation, better organization, and throw in a back-end application - basically it’s [...]

Popularity: 33% [?]

Web marketing for tourists 2.0

By Kenneth | Jan 26, 2008

So I was asked one day to speak to a group of graduate students from George Washington University about how we at the Washington, DC Convention & Tourism Corp. (WCTC) use our website to reach out to potential/future visitors and also to talk about Web 2.0 and its applications on tourism. I remember being asked [...]

Popularity: 55% [?]

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