Earlier this month, Forrester Research analyst Sean Corcoran wrote an interesting post on where the future of agencies was heading. He reminisces on how big name agencies have practically been household names – agencies by the names of McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi & Saatchi and many others. But [...]
Lead or Follow. But Don’t Call Yourself An Expert.
I have nothing against the professionals who are knowledgeable in their own respective fields. Really. What I think would be in poor taste is for people in rather new fields to call themselves “experts”. For marketers, when we’re trying to get into a particular industry and reach out to the masses, we’re looking for people [...]
iStrategyLabs Spreads Its Wings & Reaches San Francisco.
I’m pretty amazed as to the growth of businesses during a time of a recession so it’s probably no surprise that I’m reporting on iStrategyLabs and their recent advancements into the west coast.
Run by its CEO, Peter Corbett, iStrategyLabs has done a phenomenal job within its early existence. Having just celebrated its two year anniversary, this digital [...]
iStrategyLabs: Solving Problems For Companies Through Use of Social Media
I’ve been a fan of Peter Corbett’s for quite some time and there’s just no reason why I shouldn’t. If you’re thinking that this is a rehash of my #FollowFriday post where I called him one a “Capital Innovator”, I’m sorry to disappoint you as I’m not calling attention to that post, but rather I’m [...]

