In my last post, I alluded to Google’s +1 service as part of the search engine’s attempt to become social. While that post was primarily meant to briefly call out +1, the more that I thought about it, the more it seemed that it should be its own post. Why? Because there are some issues at play with +1 that people might want to be aware of that I don’t think have been answered by Google…yet.
For those of you that don’t know, Google announced on March 30, that it was …

With social media, one of the hardest things for businesses to figure out is who is influential and who isn’t. Just because someone has a high number of followers or is more chatty on social networks like Twitter does not mean that they are automatically influential. On the contrary, it could be that someone with only a few hundred followers is more influential than one with thousands or millions. Why? It could be the context of the conversations, the amount of times his/her tweets are retweeted or a flurry of …

In my last post, I spoke about the Social Media Analysis report produced by Altimeter Group’s Jeremiah Owyang and Web Analytics Demystfied’s John Lovett, wherein companies wishing to engage in social media analytics needed to make sure that their business objectives were tied in properly with what they wanted to analyze before they went off and picked out a social media measurement tool like Radian6, ScoutLabs, Biz360, etc.
Now the next steps as part of Owyang & Lovett’s report focuses on helping to build an effective framework that would be used …

As with most, if not all, web marketing programs, people and businesses want to know whether something is succeeding and returning the right values and numbers to justify any attempt at marketing to their customers. In the world of social media, this is no different. For companies interested in executing social media campaigns, finding the right social media analytics tool is sometimes hard. Unfortunately, existing web analytics tools like Google Analytics or WebTrends do not support or have the capability to monitor the chatter happening in the interactive web. Besides, …