Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)?
What does this mean? It’s all about metrics and analytics. What statistical data can you provide to your team and your bosses to help justify why certain spending is necessary online. In this [...]
Let’s Face It: We Don’t Know How To Optimize This Traffic.
CATCHING UP: You can try and take the Internet out of P2P, but you can’t take P2P out of the Internet
Continuing on this wonderful, but probably brief series…I found another article on MarketingVOX about P2P networks and how their traffic is on the rise and surpassing anything we’ve seen on the Internet today. What is P2P? Well P2P is peer-to-peer…you know…Napster (before it was shut down and turned legit, but technically is still P2P), iTunes, [...]
The New 26 Definitions of Web Analytics
The Web Analytics Association recently released a new set of definitions for how to analyze the traffic that comes to your site. Are impressions really that important anymore? Who cares about page views? Are Hits the new tracking method? What about trying to track visitation on sites that use single page refreshes, like AJAX or [...]
