Put your screen name on your business cards…

An interesting thought just passed through my mind…but it’s not an old thought, but something that I felt I’d write about here — have you ever wondered whether or not instant messaging (or IM) is a professional way to communicate between agency …

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Your online business just got more personal(ized)…

Personalizedwebcopy.com has found an interesting way to personalize the dreaded sales letter. No more will your online sales letters be shunned by your prospective customers who just see a plain letter addressed to practically ever Jack and Jill. The days of traditional …

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Learning to measure your campaign’s success…

Have you ever wondered how to determine how successful your campaign’s performance is? Chances are that the most common measures of a campaign’s success is through online sales, travel bookings, customer feedback, or an increase in a particular webpage’s page view/unique visitors, …

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