Time to make things easier for those young people…

Once again, someone has the notion to do a report about how much of an economic impact the 18-25 year old demographic (affectionally called “Generation Y”) is going to have on business. Not only are Gen Y’s highly targeted for television, radio, …

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AOL’s quest for the holy grail…

Well apparently AOL wants money badly, even though they’re legally entitled to it. According to an article in the Associated Press, the media giant wants to send in bulldozers to a family’s backyard to search for a spammer’s gold. Excuse me? In …

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Fighting Online Advertising Fraud…

Becoming more prevalent in online advertising these days is click fraud. In an August 9, 2006 article on AdWeek.com, several leading advertisers are starting to insist that web publishers “provide audited metrics” within a year’s time. With fradulent impressions being registered by …

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Now if only I had Wi-Fi in MY neighborhood…

Google once again struts its muscle around town by offering its hometown city of Mountain View, CA free wireless Internet capability (Wi-Fi). Those generous folks will make this town in Silicon Valley one of the largest metropoliltan areas in the United States …

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