Learning to measure your campaign’s success…

Have you ever wondered how to determine how successful your campaign’s performance is? Chances are that the most common measures of a campaign’s success is through online sales, travel bookings, customer feedback, or an increase in a particular webpage’s page view/unique visitors, …

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Late Jumping on the Bandwagon…

Just today, AOL announced that they have partnered with News Corp.’s 20th Century Fox, Sony Corp.’s Sony Pictures Home Entertainment, NBC Universal’s Universal Pictures, and Time Warner Inc.’s Warner Bros. Home Entertainment Group to provide video downloads online. But apparently this is …

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Blogging for Business…

In reading the news online these days, I happened to stop by CNN.com on my usual journeys across the information superhighway and there was this article about Michael Arrington and his blogging that has led him to become famous and apparently successful…all …

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Who can topple the powerhouse MySpace?…

If you’ve been on any social-networking site for the past few years, you’ll know that there is a lot of hype about MySpace.com and there’s been good news and bad news. Now is this an advertiser’s dream come true? You have a …

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