Skip to content →

My Two Cents Posts

In ‘Intercom on Marketing’, Prioritize The Why Over The How

I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and…

Leave a Comment

The Humanity of Digital Transformation

For years, we’ve been hearing about how companies should learn to adapt to the rapidly changing business landscape, with report after report espousing the benefits of digital transformation. But have we thought about the human side of innovation? Once a company has come to grips with its decision to find ways to combat the…

Leave a Comment

Square Targets Larger Businesses With Robust Register Point-of-Sale Solution

As businesses get larger, the need for additional bells and whistles around particular technologies increases, and this is certainly the case with merchants and retailers with physical brick and mortar stores. Determining what’s right for a business is based on their growth and current standing — if you’re just starting,…

Leave a Comment

The Big Problem Brands Have Communicating With Customers

Technology is often highlighted as the savior for businesses, enabling them to be better connected with their customers and adapting to the new age of capitalism. But the truth is that it’s not an “if you add it, they will come” scenario. Companies touting that they’re using live chat, bots,…

Leave a Comment