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Tag: altimeter group

The Humanity of Digital Transformation

For years, we’ve been hearing about how companies should learn to adapt to the rapidly changing business landscape, with report after report espousing the benefits of digital transformation. But have we thought about the human side of innovation? Once a company has come to grips with its decision to find ways to combat the…

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Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology

Technology can be a scary thing. No matter whether you’re trying to figure out ephemeral messaging apps like Snapchat, why you’d want to use a live-streaming service like Meerkat, or simply what’s your return on using Twitter, Facebook, and LinkedIn. But imagine how difficult it could be for corporate executives who…

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Social Media Analytics Demystified: Creating Building Blocks For Measuring

In my last post, I spoke about the Social Media Analysis report produced by Altimeter Group’s Jeremiah Owyang and Web Analytics Demystfied’s John Lovett, wherein companies wishing to engage in social media analytics needed to make sure that their business objectives were tied in properly with what they wanted to…


Social Media Analytics Demystified: Are You Looking At The Big Picture?

As with most, if not all, web marketing programs, people and businesses want to know whether something is succeeding and returning the right values and numbers to justify any attempt at marketing to their customers. In the world of social media, this is no different. For companies interested in executing…