Earlier this week, Altimeter CEO & co-author of the marketing book Groundswell, Charlene Li, published a new report that features an analysis on the top 100 brands based on their level of engagement. With the new report & an online tool called ENGAGEMENTdb, Li provides us with some interesting insights on how some prestigious (and [...]
Are you down with the “Groundswell”?
Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy.
What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method in [...]
